DaimlerChrysler plans huge expansion in China
Struggling to catch up in the world's fastest-growing major market for automobiles, DaimlerChrysler agreed on Monday to expand its operations in China to include the production of Mercedes C-Class and E-Class cars and large trucks.
DaimlerChrysler said the total investment called for under the agreement was around E1 billion, or about $1.1 billion, in the coming years.
Volkswagen, the German rival of DaimlerChrysler, controls nearly half the Chinese market, and its Audis are staples of the luxury market, especially in northern China. General Motors has had considerable success with its Buick division in China, while the BMW brand has gained cachet lately in China and its manufacturer, Bayerische Motoren Werke, is in the final stages of preparing for large-scale production in China.
But DaimlerChrysler has struggled in China precisely because it was there first....>>MORE
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