We Pledge Allegiance to the Mall
By LOUIS UCHITELLE
Published: December 6, 2004
The United States is now engaged in its greatest age of consumer spending - longer and more intense than the splurge after World War II, when Americans rushed to acquire all the merchandise denied to them during the Depression and the war.
That postwar surge in consumption, a pent-up response to years of unemployment, then rationing, subsided in the early 1950's. Not until the late-1980's did the nation - encouraged by market bubbles - once again devote three-quarters of its national income to consumer spending.
But this time, the pent-up demand has intensified rather than dissipated, and the global economy trembles from the stress.
The sequence is intricate. As consumption has risen in America, absorbing 80 percent of national income now, the production of goods and services has migrated overseas. That is the polar opposite of the post-World War II experience. Then, Americans consumed what they also produced; income from production paid for consumption.
Today, in contrast, 21 percent of what consumers purchase comes from abroad, and the figure has risen by a percentage point every two years since 1990, according to Commerce Department data. The figures do not include gasoline or fuel oil. The imports are purchased on credit - consumer credit - and therein lies the stress....
http://www.nytimes.com/2004/12/06/business/businessspecial2/06global.html