ATLANTA -- Your local telephone company is picking up where salesmen of vacuum cleaners, vinyl siding and insurance left off.
BellSouth Corp. plans to go door-to-door soliciting residential customers throughout its nine-state territory by early next year.
The effort, which the Atlanta-based company is already testing in select markets, comes amid growing competition from cable providers. The federal do-not-call list also has made it more difficult for telemarketers, like phone companies, to do business, said Tad Neeley, an industry analyst for research firm RHK in San Francisco.
"The telcos are just losing customers; they've got to be aggressive," Neeley said. "They've got to find ways to attract new customers. I think this is a real risk on the nuisance side, but they probably don't have a choice at this point."
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http://www.newsday.com/business/nationworld/wire/sns-ap-bellsouth-door-to-door,0,7688870.story?coll=sns-ap-business-headlinesElvis help us if this becomes the next big thing for business sales. If it works for S. Bell, then I can see other companies in other fields duplicating it.
Time to make sure there's a peephole in the front door, I guess....