Blog Creation, Readership Rise in 2004
By Anick Jesdanun
The Associated Press
Monday, January 3, 2005; 7:13 AM
NEW YORK -- Readership of online journals known as blogs grew significantly in 2004, driven by increased awareness of them during the presidential campaign and other major news events, according to a study released Sunday.
Twenty-seven percent of online adults in the United States said in November they read blogs, compared with 17 percent in a February survey by the Pew Internet and American Life Project....
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Though blog readership jumped, the percentage of online Americans who write blogs grew only slightly - to 7 percent in November, up from 5 percent early in the year. Blog creators tend to be male, affluent, well-educated and young; 70 percent of them have high-speed connections at home, and 82 percent have been online at least six years.
Despite the attention to blogging, a large number of Americans remain clueless - only 38 percent of Internet users know what a blog is: online agglomerations of ideas, information and links, usually presented with the most recent postings on top, and often offering a mechanism for visitors to post comments....
http://www.washingtonpost.com/wp-dyn/articles/A43993-2005Jan3.html