For 40 years workers in Bryan made Etch A Sketch, a children's drawing toy that has outlasted almost all others, and to a significant extent Etch A Sketch made Bryan.
This town of about 8,000, tucked into the northwestern corner of Ohio, has a tool and die factory, a tire company and a candy maker. But Etch A Sketch, the signature product of the Ohio Art Company, was Bryan's mascot. It marched in Bryan's parades. It was the mayor's calling card and the town's alter ego.
"You tell people you're from Bryan and they look at you blankly," said Carolyn Miller, a longtime assembly line worker at Ohio Art. "You tell them it's the home of Etch A Sketch, and they smile."
That was true, at least, until a winter day three years ago, a week before Christmas, when Ohio Art executives called representatives of the Paper, Allied-Industrial, Chemical & Energy Workers Union into head offices and delivered the news. The Etch A Sketch line was moving to Shenzhen, China. About 100 union employees would lose their jobs.
The decision did not catch employees unaware. The mostly female work force had been training Chinese counterparts on the job. Cost pressures had been dragging down profits for years. Production of other Ohio Art toys, including Betty Spaghetty dolls, had already moved to China. But coming as the American economy entered a sharp downturn, the layoffs hit workers, and Bryan, hard. Three years later only a few Etch A Sketch assembly line workers have found other jobs. Most of those who did were lifetime employees of Ohio Art who were rehired in other departments, including a few who got jobs unpacking crates full of Etch A Sketches from China.
http://www.mtholyoke.edu/acad/intrel/globecon/etch.htmTell me again Ohio voters who voted for Bush - why?