By ROBERT PEAR
Published: January 16, 2005
ASHINGTON, Jan. 15 - Over the objections of many of its own employees, the Social Security Administration is gearing up for a major effort to publicize the financial problems of Social Security and to convince the public that private accounts are needed as part of any solution. The agency's plans are set forth in internal documents, including a "tactical plan" for communications and marketing of the idea that Social Security faces dire financial problems requiring immediate action.
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But agency employees have complained to Social Security officials that they are being conscripted into a political battle over the future of the program. They question the accuracy of recent statements by the agency, and they say that money from the Social Security trust fund should not be used for such advocacy. "Trust fund dollars should not be used to promote a political agenda," said Dana C. Duggins, a vice president of the Social Security Council of the American Federation of Government Employees, which represents more than 50,000 of the agency's 64,000 workers and has opposed private accounts.
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Agency managers said they expected a torrent of calls after Mr. Bush's Inaugural Address on Thursday and his State of the Union speech two weeks later. Mark R. Lassiter, a spokesman for the Social Security Administration, said he could not discuss the agency's communications plans because they were "internal documents." The agency, he said, has a duty "to educate the public about the financial challenges facing Social Security," but has not prepared a script for employees to use in answering questions from the public.
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The agency's strategic communications plan says the following message is to be disseminated to "all audiences" through speeches, seminars, public events, radio, television and newspapers: "Social Security's long-term financing problems are serious and need to be addressed soon," or else the program may not "be there for future generations."
The plan says that Social Security managers should "discuss solvency issues at staff meetings," "insert solvency messages in all Social Security publications" and spread the word at nontraditional sites like farmers' markets and "big box retail stores." Also, the document says, agency managers should observe and measure how much their employees know about the solvency of the program.
http://www.nytimes.com/2005/01/16/politics/16benefit.html