By ROBERT PEAR
Published: January 17, 2005
WASHINGTON, Jan. 16 - A senior White House official said on Sunday that career employees of the Social Security Administration would not be asked to advocate "any specific prescription" for the program's financial problems, but he defended government efforts to convince people that the problems were severe.
"The Social Security Administration is an independent organization that has a duty to fulfill the obligations of making sure that checks go out, and the solvency of the actual system itself," said the official, Dan Bartlett, counselor to President Bush. "There's no expectation that career employees would be asked to advocate on behalf of any specific prescription for Social Security. But one thing they can do, and what anybody can do, is to look at the numbers, and they're undeniable." <snip>
A communications and marketing plan developed by the Social Security agency says employees should disseminate the message that "Social Security's long-term financing problems are serious and need to be addressed soon." The plan says managers should "discuss solvency issues at staff meetings," "insert solvency messages in all Social Security publications" and "place articles on solvency in external publications."
The marketing plan came to light after another agency, the Education Department, confirmed that it had paid a conservative commentator, Armstrong Williams, to promote Mr. Bush's main education initiative, known as No Child Left Behind. <snip>
http://www.nytimes.com/2005/01/17/politics/17social.htmlTranslation: The White House will continue pressuring SSA employees to push Rove's soundbites.