He's a "man of the people:"
(snip) Brazil's `Lula' bringing personality, popular finances to White House
By Kevin G. Hall and Dune Lawrence
Knight Ridder Newspapers
BRASILIA, Brazil - Brazilian President Luiz Inacio Lula da Silva will visit the White House on Friday for the second time in seven months, a sign of the growing importance of South America's largest economy and the growing international stature of its leftist leader.
Da Silva, a former machinist, labor leader and union organizer, initially frightened Wall Street and the White House with fiery populist campaign rhetoric. But since taking office Jan. 1, da Silva - known affectionately to Brazilians as Lula - has pursued his social agenda without challenging the free-market policies that brought Brazil billions in foreign investment in the 1990s.
By holding the line, Brazil has remained one of the most attractive markets for international investors, and da Silva arrives in Washington with a strong hand, even as much of Latin America is in an economic crisis. He also has a reputation for charm.
"Lula has a record of being quite effective in these personal appearances, and he still has an aura about him," said Thomas Skidmore, a longtime Brazil expert at Brown University's Watson Institute of International Affairs in Providence, R.I.
"It's pretty sensational that a former metal worker is flying around the world to negotiate with the strongest country in the universe."
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http://www.realcities.com/mld/krwashington/news/columnists/kevin_g_hall/6102961.htmHe'll need to keep a lot of body guards with him.