Washington PostThe nation's largest telemarketing association yesterday said its members would comply with the government's do-not-call list on Wednesday, even though a federal judge has ruled that the registry is unconstitutional.
Direct Marketing Association President H. Robert Wientzen said that after a conference call Saturday with more than 200 of the association's largest members, there was unanimous agreement to voluntarily stop calling the 50 million phone numbers on the national do-not-call list. The DMA, which has been fighting the planned restrictions, represents about 80 percent of the companies making sales calls, industry officials said. ---
"Although we believe this is an inappropriate role for the government, we don't want to catch the American consumer in our crossfire," Wientzen said. "We believe we should honor their wishes."
Tim Searcy, director of the American Teleservices Association, another large telemarketing group, did not make the same pledge yesterday as Wientzen, but agreed that consumers can probably expect fewer calls than before. His prediction represented a change. On Friday, he said telemarketing calls would continue unabated because of the judge's ruling. At that time, Searcy advised his members to continue calling the numbers on the do-not-call list. The association represents 650 firms, most of which make calls on behalf of banks, long-distance telephone companies and publishers. ---