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Empower Play: The Pitch That Works for Dean

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w4rma Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Oct-01-03 11:15 AM
Original message
Empower Play: The Pitch That Works for Dean
Edited on Wed Oct-01-03 11:16 AM by w4rma
By Laura Blumenfeld
Washington Post Staff Writer
Wednesday, October 1, 2003; Page A01

PORTSMOUTH, N.H. -- The candidate walked into a party with shaving nicks on his neck, uneven fingernails and wrinkles from a hanger creasing his suit at the knees. He has been known to stuff pretzels into his pockets. On this night, he was shaking hands: "Hi, I'm Howard Dean."

"He's short," said Teresa Pierce, 40.

"Reminds me of someone my mother might date," muttered Denise Mallett, 33.

Yet half an hour later, as Dean finished his stump speech, Pierce stood up, joining the crowd in a hooting ovation. The Democratic presidential hopeful had moved her, she said, made her feel like recruiting friends to vote for him. As she reached for Dean's hand, her eyes lit up. "He inspired me," she said.

The question is: How? What did Dean do to enchant Pierce, and to stir up thousands of avid supporters? Despite the buzz surrounding retired Gen. Wesley Clark's late entry into the campaign, and mounting attacks from some of his other eight rivals, Dean has raised the most money and leads the polls in New Hampshire and Iowa. Conventional wisdom credits Dean's Bush-bashing and his stoking of Democratic anger. But to follow Dean on the stump is to see something more subtle at work.

While the other candidates focus on their humble roots or heroic feats, Dean inverts the telescope: He talks about the voters. He tells them they're okay. Instead of trying to get them to love him, he tells them to love themselves. A doctor by training, he injects psychology into politics.

"I liked it when he said the election wasn't about him, it was about us," said Pierce. "He's empowering me."

This is the intended effect, the candidate said in an interview. "People feel horribly disempowered by George Bush," he said. "I'm about trying to give them control back. This is not just a 'campaign,' it's a movement to empower ordinary people. I don't say, 'Elect me.'"

Instead, Dean says the election is in their hands. Delivering a series of exhortations, he'll turn a garden party into political group therapy:

"Stop being ashamed."

"Stand up and say what you think."

"You ought to be proud."

"The power to change this country is in your hands."

"You have the power."

"You have the power."

http://www.washingtonpost.com/wp-dyn/articles/A25308-2003Sep30.html
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salin Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Oct-01-03 11:35 AM
Response to Original message
1. Others would be wise to follow this tactic
even though it seems to go against the grain of conventional wisdom inside the beltwayers (remember the 'elite activists' comments - refering not to corporate elites but professionals who were getting involved in California).

Get people engaged at the level that says to them YOU are making the difference. Its a powerful approach.
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Julien Sorel Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Oct-01-03 11:43 AM
Response to Reply #1
2. Yes it is.
Unfortunately, there is no other hand to make a clapping sound. It's just rhetoric -- a vote for Dean is no more 'empowering' than a vote for any other candidate, and I despise empty rhetoric.
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w4rma Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Oct-01-03 12:09 PM
Response to Reply #1
3. Dean's Response to DLC's Charge that Public Servants are"Fringe Activists"
Edited on Wed Oct-01-03 12:12 PM by w4rma
Dean Statement in Response to DLC's Charge that Public Servants are "Fringe Activists"

“Once again, the DLC has chosen to put their own political agenda ahead of the progress needed to unite the Democratic Party. This election has barely begun, and the DLC has repeatedly dismissed people who attend caucuses, who get out the vote, and now the 1.3 million members of AFSCME as ‘fringe activists’ who do not reflect ‘the mainstream values, national pride and the economic aspirations of middle-class and working people.’

“The DLC staff can say what they want about me, but they owe an apology to the 1.3 million members of AFSCME. Our teachers, our health care workers, and our state and local public servants don't need a lesson from Washington insiders about the needs and concerns of middle- and working-class families. What they need is a Democratic Party that will stand up for them.”

Posted by Mathew Gross at 04:27 PM
http://blog.deanforamerica.com/archives/000206.html

Tell From and Reed of the DLC What You Think
Click here to sign a letter to the Democratic Leadership Council telling them that you're an active Democrat who supports Howard Dean. You can tell your friends about the link, too: www.deanforamerica.com/DLC

Posted by Mathew Gross at 01:29 AM
http://blog.deanforamerica.com/archives/000240.html

Fineman on the DLC Memo
http://blog.deanforamerica.com/archives/000213.html

Former DNC-Chief Steve Grossman to DLC: "Creating Conflict is Not Leadership."
http://blog.deanforamerica.com/archives/000225.html

Liberal Oasis on Howard Dean and the DLC
http://blog.deanforamerica.com/archives/000226.html

Will the Real DLC Please Stand Up?
http://blog.deanforamerica.com/archives/000228.html

Congressional Members Call on DLC to Stop Divisive Tactics
http://blog.deanforamerica.com/archives/000238.html

Activists Are Out of Step
By Al From and Bruce Reed
http://www.ndol.org/ndol_ci.cfm?contentid=251866&kaid=85&subid=65

The Real Soul of the Democratic Party
By Al From and Bruce Reed
http://www.ndol.org/ndol_ci.cfm?contentid=251690&kaid=127&subid=900056
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VolcanoJen Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Oct-01-03 12:13 PM
Response to Original message
4. Dupe... locking.
Please continue discussion by posting within the original, earliest LBN thread on this topic, which can be found here:

http://www.democraticunderground.com/discuss/duboard.php?az=show_topic&forum=102&topic_id=141366

Thanks!
VolcanoJen
DU Moderator
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