Stephen Bates
Friday June 24, 2005
The Guardian
The US Southern Baptist Convention, representing the country's largest Protestant denomination, has ended its eight-year-long boycott of the Walt Disney Corporation over its allegedly pro-gay policies, due to the realisation that it has had no effect.
The move follows a similar decision last month by the American Family Association, a conservative Christian group, which ended its nine-year boycott, during which it urged supporters not to visit Disney theme parks, movies or stores because of the company's policy of holding gay days at its parks and offering health benefits to the same sex partners of employees.
Gene Mimms, convention committee chairman, said: "We believe for the boycott to be effective, it had to have a beginning and an ending. We felt like it was time to end it."
US financial analysts have said the boycott had little or no discernible effect on the company's earnings.
The corporation is, however, making a big effort to gain religious support for the forthcoming release of a film based on CS Lewis's Narnia stories - one of its first films to have an explicitly Christian theme.
http://www.guardian.co.uk/usa/story/0,12271,1513385,00.html