Posted on Tue, Jun. 28, 2005
Dairy industry sued over claim its products can aid weight loss
By Andres R. Martinez
Knight Ridder Newspapers
http://www.realcities.com/mld/krwashington/12007296.htmWASHINGTON - A health advocacy group filed suit Tuesday against the dairy industry, accusing it of false advertising in its $200 million campaign that ties dairy product consumption to weight loss.
Physicians Committee for Responsible Medicine, a Washington-based nonprofit closely aligned with animal rights groups, is demanding an end to the industry's current weight-loss campaign. It wants a new campaign that admits the current one is misleading and false.
General Mills, Kraft and the dairy industry's marketing arm have used product labels and ads that say three servings of dairy products a day, along with a decrease in calorie intake and additional exercise, can help people lose weight.
A typical label reads like this one on a Yoplait yogurt container:
"A recent study suggests that Yoplait light enhances weight and fat loss as part of a reduced calorie, high calcium diet - three servings daily."