Twin Cities Tuning Out Political Talk Radio (Limbaugh 43% Drop)

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Last update: August 20, 2005 at 12:47 AM

Twin Cities turning deaf ear to political talk radio shows
Deborah Caulfield Rybak,  Star Tribune
August 20, 2005 RADIO0820

Twin Cities listeners have been tuning out political talk radio.

Locally, conservative-talk icon Rush Limbaugh's show has lost 43 percent of its audience among 25- to 54-year-olds in the past year. Sean Hannity's show is down a whopping 63 percent. The shift is serious enough that "we're weighing where these shows fit for us in the future," according to Todd Fisher, general manager at KSTP (1500 AM), which carries both syndicated programs.

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A look at individual shows reflects much sharper contrasts. Limbaugh's show, which airs Monday through Friday from noon to 3 p.m. on KSTP, dropped from a 7.6 percent share of listeners ages 25 to 54 in spring 2004 to 4.3 this spring. Sean Hannity's 6-8 p.m. show dropped from 6.3 to 2.3 percent.

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What may be of particular concern to KSTP executives is the impact on shows such as Joe Soucheray's popular "Garage Logic," which airs after Limbaugh's show and has dropped in the ratings as well. Local partisan talker Chris Krok, whose show follows Hannity's, has less than 1 percent of the age-25-to-54 audience, too low to even register a rating point.

http://www.startribune.com/stories/462/5569938.html

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