It's so terrible - and unfortunately I think that when we (meaning our governments in well-off countries) do respond to crises like this we do so with a short-term "solution" instead of anything long-term. We use the band-aid approach and often it's too little too late and for not long enough.
Check out this article, related to the story you posted:
http://economictimes.indiatimes.com/articleshow/msid-1210038,curpg-1.cmsThis is a year of both widespread hunger and solemn promises by the rich countries. But emergency food aid is not enough. Impoverished communities in Africa, the Middle East, and Asia are ripe for a “green revolution,” based on modern scientific techniques for managing soils, water, and seed varieties. Donors should lend their support by backing long-term solutions aimed at increasing food production, slowing population growth, and mitigating long-term global climate change.
Donors are rallying for food aid, but they are resisting the obvious need to help the poorest million farmers (and their four million dependants) get soil nutrients and improved seeds in time for the planting season this autumn. The cost of sending such help would be around $50 million, and the benefits would be $200 million to $300 million in increased food production next year (and hence less needed in emergency food aid).