WASHINGTON, Oct. 29 — Senator Richard G. Lugar of Indiana, a leading Republican foreign policy voice, today sharply criticized United States efforts to improve the American image among Muslims and others abroad, calling them an "all thumbs" policy in need of reform.
He leveled the charges during a nomination hearing at the Senate Foreign Relations Committee for a new undersecretary of state for public diplomacy. Mr. Lugar, the chairman of the committee, called the position "one of the most difficult posts in the United States government," but praised the nominee, Margaret D. Tutwiler, as "eminently qualified."
Ms. Tutwiler, a former State Department spokesman and ambassador to Mo rocco, whose nomination is expected to be confirmed, appeared before the committee just weeks after a study panel named by the Bush administration urged a drastic overhaul of United States public relations efforts in the Arab world.
"Hostility toward America has reached shocking levels," said the panel, the United States Advisory Group on Public Diplomacy for the Arab and Muslim World. Mr. Lugar and others have said that recent American public diplomacy efforts, undertaken after the Sept. 11, 2001, terrorist attacks, reflected more a heavy-handed, Madison Avenue advertising sensibility than a nuanced understanding of Muslim concerns and realities. The previous head of public diplomacy, Charlotte Beers, resigned, citing health problems.
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http://www.nytimes.com/2003/10/29/international/middleeast/29CND-DIPL.html