When right-wing/Fox News media mogul Rupert Murdoch says “jump,” it appears the Bush Administration and Congress say “how high?” After the FCC deregulated media ownership laws, conservatives and progressives banded together to pass legislation through both houses of Congress that would have rebuked the Bush Administration and the FCC, preserving the limit of 35% on how many viewers one giant media company can control. According to Dow Jones, Murdoch's company, News Corp. (along with Viacom) had already taken the liberty of breaking that ownership cap; this meant if the House and Senate-approved bill became law, he would have had to divest some of his holdings. But before the bills became law, Murdoch swung into action. On 9/9/03, he told Bloomberg News that he expected the White House to veto Congress's media legislation if it came to his desk, and just two days later, the White House issued a formal veto threat. And now the fruits of that veto threat have been reaped. As Reuters reports, "U.S. legislators gave in to White House pressure on Monday and agreed to allow increased control of the airwaves by television networks." Specifically, Congress accepted a 39% cap – accommodating Murdoch's News Corp. and Viacom, while ignoring the will of both houses of Congress and millions of Americans who voiced their outrage at the FCC's deregulation decision. As the Financial Times' headline aptly puts it, "Murdoch Boosted by Retreat on Media Rules."
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THE PAYOFF: Why would the White House and the congressional leadership defy the will of rank and file lawmakers and millions of Americans? Common Cause posits one answer: Money. As they report, "media companies and their allies have given more than $29 million in political contributions since 1995, and spent nearly $95 million lobbying Washington during that same period."
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http://www.americanprogress.org/site/pp.asp?c=biJRJ8OVF&b=6228