ONLY link. The ONLY LINK THAT MATTERS. Here, let me repeat it:
http://www.dailykos.com/storyonly/2006/9/9/124753/8755 We should do as this guy says at the bottom - put a copy of this under our pillows every night. Then we should read it anew every morning - and several times every day until the next bedtime. It IS all about perception. My dad was in advertising and knew this. Reality is WHAT YOU SAY IT IS.
And I LOVED the passage urging people to stop playing by the Marquess of Queensbury rules. The enemy isn't. Why should we? They're the ones with the ball and determining the rules. It's their game board. It's like learning to speak another person's language so you better communicate with them. You can't expect someone who doesn't speak your language to understand you. So you go to THEIRS. If this is how the game is played, anything else is a guaranteed loss. Hint: ask any of the insurgents or other guerrilla fighters either in Iraq or anywhere else for that matter if THEY'RE playing by Marquess of Queensbury rules. Those involved in the civil war over there, the street fighters, the suicide bombers, the roadside bombers and snipers, NONE of them is fighting by any rules - except maybe ONE: the "Whatever It Takes" rule. That's why they're cleaning our clocks over there.
It's basic human nature we have to understand here. People SAY they don't like negative campaigns. But they fall for 'em every time. Negative campaigns, dirty politics, and the rest of the shit - it WORKS. It sticks. People SAY they don't like messy stuff, and that they're above such things, but they're also the first to slow down and oggle the four-car carnage by the side of the freeway, first to watch the goriest and most over-the-top movies (why did characters like Freddie Krueger and filmmakers like Sam Peckinpah do so well at the box office?), they'll hang on every crash at the car races (why so many people go, in the first place, hoping they'll see some big crash there); it's why demolition derbies and big wheels orgies do so well, why boxing and wrestling draws such crowds, why people laugh when the guy slips on a banana peel, why people hang on all coverage of the running of the bulls at Pamplona (can't wait to see some stupid putz get gored), why car chases dominate local TV news (people are eager to see wrecks, crashes, blood, blazes of gunfire - why do these get on TV so often, and for so long? Because they get big ratings), why the dominant theory of TV news coverage still "if it bleeds, it leads." There is still a lizard brain buried deep in our supposedly highly-evolved human brain, regardless how we prefer to flatter ourselves about our superiority on the evolutionary scale. And kkkarl rove knows this. THAT'S what he's appealing to, because he knows how powerful and basic the synapses are, deep down in there. And it has always been thus. The crowds streaming into the Colisseum, once upon a time, weren't packing in like so many sardines to watch tea parties. They wanted blood. They wanted carnage and death and destruction. They wanted to see bodies torn apart by hungry beasts. They wanted to see fights, wreckage, mayhem. It's why the WWF is so frickin' popular today, why it sells out everywhere, and why Vince McMahon is a VERY rich man. kkkarl knows this. We still have a baser nature, and it can be won over rather easily especially when fed or tempted with raw meat.
And I, like the writer here, this mysterious Coty Jarrett, must say the next time I hear anybody say - "we can't fight dirty because that makes us just like them" that I will probably want to throw up on them directly. This is not the refined, gentile parlor game in the palace. This IS WWF. This IS Smackdown versus Raw. THIS is how the game is played now, and if we can't do it, or our fastidiously delicate sensibilities prevent us from doing it, or any of our consciences bother us too much about doing it, then we need to get out of the business and let some ruthless roughnecks take our places. You take the high road and it takes you straight over a cliff. Donna Brazile and Mary Beth Cahill should be able to tell you that by now (assuming they're willing to admit it).
To hell with the idea that we can't go there because it makes us just like them. As I've said here before, I WANT to be like them. Absolutely. With all my heart and every fiber of my being. Because they WIN.
Thanks to DUer AX10 for posting the original link.