"Corollary to the Peter Lynch Principle – Only Buy If You Can Explain a Big Loss to Your Wife"And,
“There’s Always a Bull Market Somewhere”With the market showing no signs of falling or even correcting in a meaningful way, it looks and feels like 1999 again. For those brave enough to have ignored general market fundamentals and intelligent enough to have bought technology and other speculative stocks based mainly on the short term technical charts, now is the time to enjoy the ride (with logically placed stop orders), assured that you are playing with the “house money”. Those investors who did not ignore fundamentals may feel left out in the cold. In my view, it would probably be wise to enjoy the technology mania show from the sidelines, and focus on the small and narrow pockets of the stock market where there still are fundamental reasons to buy. In this article, I will take a look at a stock market example that suggests that in some important ways, the current mania is well beyond the one that lasted through the 90’s until March of 2000. I will also take a technical look at a relatively small stock market sector where there is a real bull market occurring.
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As you can see, current “investors” are betting that Amazon.com will climb the same mania ladder that it briefly climbed in the winter of ’99-’00. Can it happen again? I suppose that anything is possible in today’s market. Reality and the chart above however, clearly suggest that in many ways, today’s mania is more illogical than at the ‘99-00 bubble. Why? In the late ‘90s, Amazon.com was still an unknown business. There was hope that they would build an impenetrable franchise and grow from that point, while expanding their margins. At that time, I’m sure that many institutional investors would have suggested that by 2004, Amazon would be able to post some significant and consistent profit by now. Yet in retrospect, they have failed so far. However, what has become apparent is that Amazon is a retail business with many of the characteristics of every other retail business. It is subject to competition, and has high cost of sales including the need to advertise in old economy venues like magazines, and pay for shipping. Broadband connections, once thought to be an advantage to Amazon, have become a double-edged sword. Now at practically the blink of an eye, shoppers can move from Amazon.com to Walmart.com, Buy.com, Sears.com, Overstocks.com, Barnes and Noble.com, or Anyretailer.com. Will Amazon.com become a successful and profitable company after they pay off all of their debt? May be. Will Amazon.com conquer the world of retail? Not a chance - there is too much competition, and the last 5-years have shown us that the competition will not go away. Amazon’s margins will constantly be compressed by price comparisons, and Amazon will never get enough leverage to expand their margins from the supply side. Is the Amazon.com business actually worth the same amount as the sum of Barnes and Noble (BKS), Borders (BGP), Sears (S), and JC Penny (JCP), even though its current sales are only 1/9th that of Sears? That’s how it is valued in today’s market. In the beginning of 1999, with Amazon at only one-half its current market cap, there were a lot of unknowns about the Amazon.com business. Now, the unknowns have become known, and yet Amazon trades (again) as if it were the “thing of the future”. Finally, the sales tax issue is out there for resolution. It amazes me how customers must pay state sales tax at Wal-mart.com, and other on-line retailers, and do not at Amazon.com. With state governments strapped for cash, I wonder how long that is going to last.
My suspicion is that it will only last until shortly after presidential Election Day.<cut>
Spousal Corollary to the Peter Lynch Principle – “Only buy stocks that you can explain to your wife (or husband) why you took a big loss.”
If I were to buy Amazon and lose money on it, I would have a lot of explaining to do! A good explanation would have to include something more fundamental and logical than the technical chart, and telling my wife that “Amazon was going up!” By the same logic, shorting Amazon would not be a good idea either. Losing money by shorting internet stocks is not a good way to solidify any marriage. There is simply too much risk. Imagine the peril of the poor guy who shorted Research in Motion a few weeks ago:
There’s Always a Bull Market Somewhere – Keeping Your Eye on the BallThe re-inflation of the technology stock market bubble has caused many people to forget that there is always a real bull market somewhere. The magnitude and duration of the insanity in technology, semiconductors, and Internet stocks have put them back on center stage of many people’s attention. As a result, many investors have been distracted away from the fact that there is always a bull market somewhere. Let us look below at two long-term examples of what is a bull market and what is not a bull market.
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