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Associated PressATLANTA – In the ultra-competitive airline industry, it's tough being out there alone as the only large network carrier to charge some passengers for soda, juice and coffee, especially in the middle of a deep economic recession that is sharply reducing demand for air travel.
US Airways is acknowledging as much, planning to announce Monday that free beverage service will resume on March 1 on board its planes.
The change, detailed in a memo to employees of the Tempe, Ariz.-based carrier sent Sunday evening by Chief Executive Doug Parker, reverses part of the a la carte business model the airline has trumpeted over the last year.
The airline began charging $2 for soda, juice, coffee and bottled water in coach cabins on domestic flights on Aug. 1 2008. First-class passengers and all passengers traveling on trans-Atlantic flights still received free drinks.
"With US Airways being the only large network carrier to charge for drinks, we are at a disadvantage," Parker said. "More importantly, this difference in our service has become a focal point that detracts from all of the outstanding improvements in on-time performance and baggage handling that all of us have worked so hard to achieve over the past year."
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http://news.yahoo.com/s/ap/20090223/ap_on_bi_ge/us_airways_soda_reversal
To make up for the lost revenue, though, expect them to start turning the bathrooms into pay toilets.