At least that was my first impression when I read the headline. It doesn't seem to matter how good and how competitive your product is. If people don't absolutely need it, I guess you're doomed.
Japan headed for deepening crisis, say analystsFeb. 26, 2009
HONG KONG (MarketWatch) -- Japanese industrial output and consumer prices likely deteriorated in January, adding to the growing perception that the No. 2 global economy this year will undergo the worst recession in more than half a century, data due out Friday are expected to show.
....Analysts are bracing for a bleak set of economic figures following the release of customs data earlier this week that showed shipments got cut nearly in half in January, and as difficult as things are, harder times lie ahead.
....Analysts said the export downturn was accelerating in magnitude as January's data topped the 35% decline in December as the biggest on record. Export volume, considered a leading indicator for industrial output, fell 41.1% in January, worsening from a 29.9% decline in December.
.....Social fallout
The official figures likely underestimate the degree of hardship come as about one-third of the workforce is now comprised of temporary employees and contractors -- workers generally lower paid and unlikely to receive much in the way of compensation benefits.
"The extreme nature of the present global downturn is about to impose potentially intolerable social pressures on the Japanese system," wrote strategist and author Christopher Wood in his weekly missive Greed & Fear from Hong Kong last week. "The seniority system and the lifetime employment system, which allowed for profitless prosperity during the 1990s, are now in the process of disintegration."
http://www.marketwatch.com/news/story/japan-headed-deepening-economic-crisis/story.aspx?guid={5CBF7637-9990-4635-BB8F-1031A2D99AB4}&dist=msr_1