By Dana Milbank
Mon dieu! The Republicans are trying to turn John Kerry into a frog.
Bush pal and Commerce Secretary Donald L. Evans recently said publicly what his colleagues have long been saying privately: He called President Bush's Democratic opponent a "fellow of a different political stripe who looks French."
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Now, the Kerry campaign has made it easier for the GOP to portray the candidate as très French. Seeking to boost his image, his allies have sought advice from, of all people, a Frenchman.
A close Kerry adviser has contacted G. Clotaire Rapaille, a French-born corporate consultant who psychoanalyzes cultures with what he calls "archetype research." Rapaille, based in Florida, has made a name for himself describing Americans' subconscious associations by examining the "reptilian" part of the brain. He determined that the smell of coffee makes us think fondly of childhood. He found that the French associate the smell of cheese with life while Americans associate it with death. His "brand psychoanalysis," used by companies such as Procter & Gamble, helped develop Chrysler's PT Cruiser. Now, he is psychoanalyzing brand Kerry.
Max Berley, a French-speaking foreign editor at The Washington Post, made this startling discovery when he came across a weblog item published last week by the French newspaper Liberation. "The entourage of John Kerry has just contacted a French anthropologist based in the United States, Clotaire Rapaille, in order to better understand how to beat Bush in November," wrote correspondent Fabrice Rousselot. He reported that Rapaille advised Kerry "to call for a summit with all the European leaders to devise anti-terrorism strategies, in order to show that he 'does more' than Bush regarding security."
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Rapaille said he is not being paid by Kerry and that he has been contacted by top fundraisers for Bush. Rapaille also noted that he was paid by Lee Atwater to advise Vice President George H.W. Bush's 1988 presidential campaign. As for his 2004 intentions, "it's kind of confidential," he said.
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http://www.washingtonpost.com/wp-dyn/articles/A16135-2004Mar22.html