MSNBC Rejects Anti-Target Ad From Liberal Group

[Purveyor]

Source: Associated Press

ST. PAUL, Minn. (AP) -- MSNBC says it has rejected a TV ad calling for a boycott of Target Corp. over a political donation in Minnesota.

MSNBC spokeswoman Alana Russo says the commercial submitted by the liberal group MoveOn.org violates its advertising policy by directly attacking an individual business.

MoveOn announced plans earlier this week to spend $35,000 airing the ad on MSNBC nationally and on three networks in the Twin Cities. The group says the stations in the Minneapolis-St. Paul market are running the ad.

MoveOn head Justin Ruben says the rejection is "the height of hypocrisy."

Read more: http://hosted.ap.org/dynamic/stories/U/US_CORPORATE_DONATIONS_MOVEON?SITE=AP&SECTION=HOME&TEMPLATE=DEFAULT&CTIME=2010-08-19-12-26-39

[BootinUp]

1. Its in the corps Bill of Rights I think. nt

[zipplewrath]

2. 11th commandment, subsection 2

thou shall not speak ill of another corporation.

[Donnachaidh]

3. the slots are filled with BP propaganda ads

Do you really expect a corporation that is shilling for BP to actually run an ad against another potential advertiser?

[4lbs]

4. Maybe they should rework the ad so it doesn't directly name Target, but any business that donates to

Republicans.

For example, instead of saying:

"Please boycott Target because the CEO donates to anti-union and conservative causes."

the ad should say:

"Please boycott any company that donates to anti-union and conservative causes."


That way, it doesn't specifically target uh... Target.

[AllTooEasy]

5. This is actually a standard practice in radio and television...

If they open the doors for this, then they have to allow conservative groups to advertise boycotts of businesses that provide same sex couple benefits.

A TV or radio show can cover a boycott and hosts/guest can comment on it, but taking advertising dollars is a BIG NO-NO in the media world.

[otohara]

6. NBC Networks Get Millions in Ad Dollars From Target

especially over on their cable networks like Bravo.
This was a business decision and ya can't fault them for not wanting Target to cancel ads on every NBC owned network

[inwiththenew]

8. Yep

They are not going to bite the hand that feeds.

[defendandprotect]

7. k

[shawn703]

9. They forgot the part

About how the advertising policy was modified right before they rejected the ad.

[maxsolomon]

10. that's nothign compared to Adbuster's attempts

to buy space for "Buy Nothing Day" ads.

thou shalt not challenge the wisdom of commerce.

[jimlup]

11. Speak no ill of fellow coorporations

Exactly why most of the news organizations jump on and defended FOX "NEWS" when Obama wanted them out.