One of Brazil’s media icons becomes first 100% digital newspaper

[rabs]

Source: MercoPress (South Atlantic News Agency)



Starting Wednesday September 1, 2010, Jornal do Brasil, celebrating its 119th year, will become the first 100% digital newspaper in Brazil.

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“In today's world, the economic and environmental costs of paper are unsustainable and unnecessary. For every day that a newspaper such as JB is not printed on paper, 72 trees are kept from being cut down. Given the greater or lesser number of sections during the week, in a year's time more than 30,000 trees are saved”, said JB.

One Sunday issue uses up of 200 trees that take years to grow and occupy 40,000 square meters of forest. This equals four and a half soccer fields. Using the digital method for a period of one year can save more than 1,200 Maracana-size stadiums of forest.

For a JB issue to be printed on paper, an average of 10,000 litres of water and 40 Mw/hour of energy per day are used. Nature takes six weeks to decompose just one copy of the newspaper printed on paper.





Read more: http://en.mercopress.com/2010/09/01/one-of-brazil-s-media-icons-becomes-first-100-digital-newspaper

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There will be a lot of newpaper publishers (who are seeing their industry go down the drain) watching this very closely around the world.

Estimated circulation 2002:

Jornal do Brasil Conservative 107,000

[harmonicon]

1. I guess I'm not the only person who thinks this way (nt)