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New York TimesIn mid-August, Jason Rule learned some surprising news about the coffee shop that he owns and operates in Hays, Kan.: the place had closed for good. Not in the real world, where it is thriving. Coffee Rules Lounge was listed for a few days as “permanently closed” on Google Maps. During that time, anyone searching for a latte on a smartphone, for instance, would have assumed the store was a goner.
“We’re not far from Interstate 70,” said Mr. Rule, “and I have no doubt that a lot of people running up and down that highway just skipped us.”
In recent months, plenty of perfectly healthy businesses across the country have expired — sometimes for hours, other times for weeks — though only in the online realm cataloged and curated by Google. The reason is that it is surprisingly easy to report a business as closed in Google Places, the search giant’s version of the local Yellow Pages.
On Google Places, a typical listing has the address of a business, a description provided by the owner and links to photos, reviews and Google Maps. It also has a section titled “Report a problem” and one of the problems to report is “this place is permanently closed.” If enough users click it, the business is labeled “reportedly closed” and later, pending a review by Google, “permanently closed.” Google was tight-lipped about its review methods and would not discuss them.
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http://www.nytimes.com/2011/09/06/technology/closed-in-error-on-google-places-merchants-seek-fixes.html