Slave labor from death camps? Nazi uniforms?
And,70 years later they commission a book to fix their image because people started asking questions?
And only then, they issue an apology?
Hugo Boss died in 1948. They still used his name, doing business in Germany, from and after 1948. So, so what were they capitalizing on?
"In 1997, the company appeared in a list of Swiss dormant accounts, which stirred the publication of articles highlighting the involvement of Hugo Boss with the Nazis.<12><13><14> In 1999, American lawyers filed lawsuits in New Jersey, on behalf of survivors or their families, for the use of forced workers during the war.<15><16> The company did not comment on these law suits but reiterated an earlier statement that it would “not close its eyes to the past but rather deal with the issues in an open and forthright manner”.<15> It sponsored a research by German historian Elisabeth Timm.<10> Nevertheless, after Timm told the press of her findings, the company declined to publish them.<17> In December 1999, an agreement was reached between the German government and a group of American class-action lawyers, Jewish groups and the United States government to set a $5.1 billion fund, financed equally by German industry and the German government, to compensate slave laborers used by the Germans in World War II.<18> Hugo Boss agreed to participate to this fund,<19> for an amount which was estimated by some sources to be “about 752 000 €”,<20> while others considered the firm “finally paid an absolute minimum into the compensation fund”.<21>"
http://en.wikipedia.org/wiki/Hugo_BossDon't know what Hugo Boss made in 1999, but revenues in 2010 were €1.729 billion (2010) Id.
"Shift from Union Manufacturing
In March 2010, Hugo Boss was boycotted by actor Danny Glover after Hugo Boss announced plans to close an Ohio suit manufacturing plant reportedly after 375 employees of the Workers United Union rejected Hugo Boss proposal to cut the workers' hourly wage 36% from $13 an hour to $8.30.<22> After an initial statement by CFO Andreas Stockert that the company had a responsibility to shareholders and would move suit manufacturing from Ohio to other facilities in Turkey, Bulgaria and Romania<23> the company "succumbed" to the boycott and cancelled the project.<24>"
Id.
Fuck 'em twice.