China Toy Sales Seen Surging to $9 Billion With Princess: Retail

[JI7]

Source: bloomberg

<Meet Princess Secret, a potential best friend forever for the children of China’s swelling mass of consumers, who increasingly demand better-quality toys at cheaper prices than foreign brands can offer. The doll’s manufacturer, closely held China Focus (Yiwu) Ltd., is among Chinese exporters seeking licenses to sell on the domestic market as overseas growth flags.

“Our products probably cost twice as much as those designed for the local market, but that’s not a problem because they’re still cheaper than imports,” Maggie Zhang, a sales manager, said at the country’s biggest trade fair last month, while staffing a stall stacked with Princess Secret pink dolls, gloves, scarves and cosmetic bags.

The nation’s toy market is expected to double to 60 billion yuan ($9 billion) by 2015 from 2010, according to the China Toy & Juvenile Products Association. In contrast, overseas sales grew 8.9 percent in the first nine months of the year, lagging the 23 percent growth in total China exports.

“Chinese toy exporters are coming to a turning point where domestic growth is starting to outpace that of overseas orders,” said Hua Zhongwei, a macroeconomic analyst with Huachuang Securities in Beijing. >

Read more: http://www.bloomberg.com/news/2011-11-04/china-toy-sales-seen-surging-to-9-billion-as-princess-hits-barbie-retail.html

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so is this saying that most China exporters don't sell to their own ? the cheap stuff is mostly exported ? maybe that could explain the lack of regulations.

[quakerboy]

1. It actually sounds like the opposite

I would interpret it to be saying that they sell the cheap crap to their own, and send us the better product.

Which seems really sad considering the quality of what we receive.

[Capt. America]

2. It says to me that they have a semi-state run, nationwide business model, not completely westernized...

capitalism.

[JJW]

3. Hard to believe

that people still buy into the royalty crap.... Princesses, Princes, Kings and Queens. Next they'll be demanding a witch doctor doll.

[fasttense]

4. Toy sales will reach $9 billion by 2015 in China.

U.S. retail sales of toys generated $21.87 billion in 2010. (But they have recently dropped by about $2 billion in the US year over year.)

So, they are predicting that in 3 years, China's toy market may reach 41% of the US market size. Considering that China's population is about 77.6% larger than the US, this is a very sad statement about how poor China really is.

China can't afford to buy everything it makes. The US could.

[mahatmakanejeeves]

5. yes, but....

China Toy Sales Seen Surging to $9 Billion With Princess: Retail

and

U.S. Imported Toys Drop In Sales