Daimler to axe luxury cars subsidiary Maybach

[RZM]

Source: BBC

German industrial group Daimler is preparing to disband its ultra-luxurious Maybach car marque.

The decision follows almost a decade of trying to make Maybach a profitable rival to Rolls Royce and Bentley.

Daimler is said to have invested more than 1bn euros in the Maybach brand, which was revived nine years ago after more than 60 years out of production.

Daimler had intended to sell 1,000 Maybachs a year at more than 300,000 euros (£260,000, $400,000) each, but fell well short of that at around 200 a year.

Read more: http://www.bbc.co.uk/news/business-15917550

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Looks like all those rappers and super-wealthy businesspeople will have to find other ways to waste their fortunes ;)

[Submariner]

1. Limbaugh owns a couple of these things

If I lived in Florida I would love to have a chance to sideswipe his paint job with my old Chevy truck. Standing at the side of the road exchanging insurance info with Rush and ragging him something fierce would be a wonderful thing. :evilgrin:

[onehandle]

2. Oh no! What will our cats ride around in now?

They will be so pissed if they are 'downgraded' to the Rolls.

[usrname]

3. The trickle down didn't trickle down to these

luxury car manufacturers, apparently.

[Populist_Prole]

4. A rising tide swamps non-bouyant boats

[KeepItReal]

5. They looked like overdone S-Class Benzes...

The Rolls Royce line is very distinctive and much better looking.

[montanto]

6. Who is going to take care of my warranty issues?

oops.

[lib2DaBone]

7. I guess the one-percenters aren't buying Maybachs.....

[alp227]

8. now Maybach=a silly rap song.

http://www.youtube.com/watch?v=Issz4hAqmno

[RZM]

9. LOL. Does this guy write about anything other than European cars?

http://www.youtube.com/watch?v=a35rNEBNiO4&ob=av3e

[Kurmudgeon]

10. Now you know where some of that money that Benz took from Chrysler went.