~snip~
Brooke, who is a devout Christian, has brought an evangelical ardor to the cause of defeating Saddam. “I do have a religious motivation for doing what I do,” Brooke said. “I see Iraq as our neighbor. And the Bible says, When your neighbor is in a ditch, God means for you to help him.”
~snip~
The genesis of Brooke’s assignment was the decision not to unseat Saddam Hussein at the end of the first Gulf War. In May, 1991, President George H. W. Bush signed a covert “lethal finding” that authorized the C.I.A. to spend a hundred million dollars to “create the conditions for removal of Saddam Hussein from power.” Robert Baer, a former C.I.A. officer who was assigned to Iraq at the time, said that the policy was all show, “like an ape beating its chest. No one had any expectation of marching into Baghdad and killing Saddam. It was an impossibility.” Nonetheless, the C.I.A. had received an influx of cash, and it decided to create an external opposition movement to Saddam.
The C.I.A. had been forced to abolish domestic operations after a series of scandals in the nineteen-seventies, and it had folded many of its overseas programs when the Cold War ended. So it outsourced the Iraq project to the Rendon Group.
According to Brooke, the company signed a secret contract with the C.I.A. which guaranteed that it would receive a ten-per-cent “management fee” on top of whatever money it spent. The arrangement was an incentive to spend millions. “We tried to burn through forty million dollars a year,” Brooke said. “It was a very nice job.”From an office near Victoria Station, the Rendon Group set out to influence global political opinion against Saddam. Given Saddam’s record of atrocities against his own people, it wasn’t a hard sell. “It was a campaign environment, with a lot of young people, and no set hierarchy,” Brooke recalled. “It was great. We had a real competitive advantage. We knew something about the twenty-four-hour media cycle, and how to manage a media campaign. CNN was new at that point. No one else knew how to do these things, but Rendon was great at issue campaigns.”
The group began offering information to British journalists, and many articles subsequently appeared in the London press. Occasionally, he said, the company would be reprimanded by project managers in Washington when too many of those stories were picked up by the American press, thereby transgressing laws that prohibited domestic propaganda. But, for the most part, Brooke said, “It was amazing how well it worked. It was like magic.”~snip~
more:
http://www.newyorker.com/fact/content/?040607fa_fact1