I'm so glad we have a president who pays no attention to polls and focus groups.Matthew Dowd, President Bush's chief campaign strategist, is not just the man who conducts the president's polling. He also works to control public perceptions about where the presidential race stands, perhaps more aggressively than many other campaign aides in his position.
When Mr. Bush has risen sharply in the polls, Mr. Dowd has stepped in pre-emptively with memorandums widely sent to Republican officials, supporters and journalists to dampen expectations and warn that the country remained closely divided. "President Bush's approval numbers will again fall back to more realistic levels fairly quickly," he wrote in a publicly released memo when the President had particularly high ratings after major combat operations ended in Iraq last spring.
When campaign officials worry public polls make the President's situation look too grim, Mr. Dowd also steps in, most vociferously when he believes the grimness to be in error. The most recent example of that came this week, when a new poll from The Los Angeles Times showed Senator John Kerry of Massachusetts leading President Bush among registered voters by seven percentage points - a lead just beyond the poll's margin of error. Mr. Dowd publicly and sharply called the poll a "mess," prompting a public spat with the news organization's polling director about the nitty-gritty of polling methodology.
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"I don't know if I've ever seen a campaign have somebody who was in charge of overseeing polling and at the same time play this public of a role," said Charles Cook, the editor of The Cook Political Report, a nonpartisan political newsletter, and also a connoisseur of the fine points of polling. That Mr. Dowd does play this role underscores just how much Mr. Bush's campaign believes public polls can affect public perceptions of the race and help shape its contours even five months before Election Day.
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http://www.nytimes.com/2004/06/12/politics/campaign/12campaign.html?pagewanted=all&position=