And boy is the family pissed.
http://story.news.yahoo.com/news?tmpl=story&u=/ap/20040616/ap_on_el_pr/campaign_ad_reagan_4The Reagan family's spokeswoman said Tuesday that permission is needed for anyone to use Reagan's likeness in an ad because doing so implies that he endorsed one candidate over another.
"No one has requested the permission to use his image in an ad, nor would we feel it appropriate to give such permission at this juncture," Joanne Drake said. "We protect his image very carefully, particularly as it relates to politics."
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Kerry campaign spokesman Chad Clanton criticized the use of Reagan. "It's pretty sad that less than a week after America said farewell to President Reagan, George W. Bush's supporters are politicizing it," Clanton said.
Steve Moore, the group's president, defended the timing of the ad, saying it was intentional because the public had been reminded for days about "Reagan's philosophy of peace through strength."
"We wanted to draw on how similar Bush and Reagan have been in terms of fighting evil," Moore said.
He said the group wrote a letter to Reagan's widow, Nancy, informing her of the ad.