Frank Luntz may call them "personal accounts," but we know better.
By Charles P. Pierce
Web Exclusive: 01.27.05
I'm following with some interest the argument about which adjective we're going to hang on the president's plans for Social Security. (I have yet to hear from the White House communications shop on my suggestion -- "The Let Granny Eat Grass Act Of 2005" -- and, I confess, I am not optimistic.) It appears that we journalists are failing in our important role as constitutionally sanctioned conveyor belts if we refer to the administration's schemes as "private accounts," now that all the people who believe in such accounts, like the president, have decided that they will use the word "personal" instead. Which also means that the words I've come to use to describe the notion -- "rat holes," say, or "Enron-bait" -- also are right out.
I heard this argument just the other day from Frank Luntz, who is famous for getting groups to say what he wants them to say by locking them in a room in Secaucus with nothing but a cheese platter and his own sunny presence. Frankly, I don't know why he hasn't been hauled away to The Hague for doing this, but that is not for small minds to ponder. Anyway, on the radio the other day, Luntz pointed out that anyone who still uses the word "private" in reference to the president's Social Security initiative is betraying a bias against the plan solely because the president is calling the proposed accounts "personal accounts" now and, therefore, we all should do so, too.
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