by Paul Vitello Newsday, Feb 3, 2005
February 3, 2005
Boys and girls, we won't be talking about the plan to "privatize" Social Security anymore. The word privatize might scare you. George W. Bush's Social Security proposal - which would shift the source of about half of every citizen's Social Security income out of a guaranteed government entitlement system and into an uninsured stock market portfolio - is now a plan to "personalize" your retirement benefits. <SNIP> The <GOP strategy> memo, signed by Senate Conference Chairman Rick Santorum (R-Pa.) and House Conference Chairman Deborah Pryce (R-Ohio) was designed to help members <sell> Bush's Social Security overhaul plan. <SNIP> "Privatization," says the memo, "connotes the total corporate takeover of Social Security ... and turns off listeners, who are very concerned about corporate wrongdoing."
"
Talk in simple language," the conference chairmen suggest. "
Your audience doesn't understand how trillions and billions differ. They know these numbers are large but not how large, nor how many billions make a trillion. <SNIP>'" If it takes a village to raise a child,
it apparently
takes a village idiot to meet the expectations that Republican conference members have about us. To them, we are easily confused, easily frightened and - this is the best part - easily swayed if only the right words can be brought to bear. <SNIP>
"Calling the trust fund meaningless will raise hackles," the memo says in another example. The trust fund it refers to is the pool of Social Security taxes paid by American workers - some of which is used to pay current retirees' benefits and the rest of which is borrowed by the government to pay for other obligations. "Taxpayers believe it is the source of monthly checks paid out by Social Security. But everyone agrees that it is an empty promise."
So to review this much, class: They won't say privatize, which might spook us. The word is personalize. They won't confuse us by assuming we know how many billions makes a trillion. They'll talk about our family's share; maybe evoke that old standby of economic hackery, the kitchen table we all sit around, pencils at the tips of our tongues. They won't say we can build wealth under the president's plan. They'll say we can put aside a nest egg because a nest egg - quote, sounds like common sense, unquote. And to avoid raising our hackles, they'll be careful not to call the trust fund - those trillions of dollars we've been dutifully paying over the years in regular deductions from our paychecks - meaningless.
They'll just call all that money a, quote, empty promise, unquote. And here they thought the word privatize would scare us.
MORE AT
http://www.newsday.com/mynews/ny-livit034133358feb03,0,545934.column And, as Vitello points out, the Republican memo can be accessed at
http://talkingpointsmemo.com/docs/gop.socsec.strategy.memo.pdf