The Daily Breeze
Saturday, February 05, 2005
Why is sugar industry bitter over Splenda?
By Michael Fumento
The American sugar industry isn't acting very sweetly. Witness its attack on the non-caloric sweetener called sucralose, brand-named Splenda. While Big Sugar has yet to roll out its advertising campaign, you can go to a Web site dedicated to attacking the sweetener that opens with the image of a little girl eyeing a plate of chocolate chip cookies not with delight but abject terror.
All of which is rather ironic coming from the makers of a product that rots teeth, contributes to the obesity epidemic and makes life tough on diabetics.
(snip)
Ultimately, the real reason BS is so bitter about Splenda is exactly what you'd guess. In the past, non-caloric sweeteners merely stole market share from each other. Because so many people think Splenda tastes better than other non-caloric sweeteners and can be used for baking, it's by far the industry leader. But those attributes have also made Splenda the first low-calorie sweetener to eat into the profits of BS. About half of Splenda's volume growth is coming at the expense of sugar, less of which is sold each year.
'Most costly cartel'
Still, it's actually high fructose corn syrup that has been clobbering sugar sales over the last few decades. But BS won't go after corn syrup so long as that industry doesn't contest sugar's import protections. These programs, according to former House Majority Leader Dick Armey, made the sugar program "the most costly cartel to American consumers since OPEC."
So instead of picking on somebody its own size, BS goes after the little guy. But it won't work. We've tasted the future and we like it.
Michael Fumento, author of The Fat of the Land: The Obesity Epidemic and How Overweight Americans Can Help Themselves, wrote this column for Scripps Howard News Service. His e-mail address is fumento@pobox.com.
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