Instead of packaging its programming in 30- and 60-minute blocks, Current plans to show segments 3 to 10 minutes in length - the better to hold the attention of channel-surfing multitaskers - that are to be shuffled throughout the day like songs on a radio station. Some will be minidocumentaries, produced in-house or by outsiders; others will be feature-oriented, on subjects like spirituality and relationships.
The two principal institutions that have invested in Current, which is privately held, are associated with big Democratic Party contributors. They are Blum Capital Partners of San Francisco (led by Richard Blum, husband of Senator Dianne Feinstein of California) and Yucaipa Companies of Los Angeles (led by Ron Burkle, a heavyweight Democratic fund-raiser)
When Current arrives, it will be available (though not necessarily easy to find) in about 20 million homes - most of them subscribers to the DirecTV satellite service or Time Warner Cable's digital package. In Manhattan, it will be channel 103 on cable; in Los Angeles, 116.
http://www.nytimes.com/2005/07/25/business/media/25gore.html