Wal-Mart redeems itself, but what's next
Experts say quick response to Katrina has softened its image some but deeper problems remain.
September 9, 2005: 4:31 PM EDT
By Parija Bhatnagar, CNN/Money staff writer
NEW YORK (CNN/Money) - Kudos to Wal-Mart -- on two fronts.
First, the world watched as Wal-Mart (Research) quickly galvanized efforts to help Katrina victims within hours of the catastrophe. Second, by doing so, the world's largest retailer seems to have achieved the unthinkable -- silencing its many critics.
Still, industry watchers and branding experts are divided as to how long the second effect will last.
As the nation's largest private-sector employer with more than 1.3 million workers in the United States alone, the company has attracted dozens of lawsuits against it alleging pay and labor violations and gender discrimination. It's also drawn fire for stifling small businesses and squeezing its vendors.
Then came Hurricane Katrina.
Marshal Cohen, chief industry analyst with market research firm NPD Group, thinks the storm will mark a turning point in Wal-Mart's ongoing efforts to fix its image....
http://money.cnn.com/2005/09/09/news/fortune500/walmart_image/index.htm?cnn=yes