Who Will Stop The Evil Jogger?
One TV commercial says all you need to know about GW Bush's America. And trophy wives
By Mark Morford, SF Gate Columnist
Here is your fear.
Here is your fear kicked and stomped upon and artificially inflated and jabbed with pointy rusty knives by teams of meandering capitalist jackasses over at a big American home security company and the advertising agency they've hired to openly hate you.
...
This commercial, it is your microcosm. It is your slice of bloody American pie wrapped in guns and dread and idiocy. Here is what you do: Replace yuppie couple with Mr. and Mrs. Taxpaying American. Replace cheesy overly manicured badly decorated yuppie McMansion with Red-Blooded Conservative Midwestern Anytown USA. Replace jogger with swarthy fundamentalist Muslim waving a Koran and burning an American flag on CNN. Voilà! Instant familiar scenario of hate, instant cultural justification for hurling up walls of insularity and intolerance and ignorance.
That yuppie utopian all-white dream house? That's America, silly. Your overpriced security system? The Patriot Act. The "war on terror." Wiretapping. Rumsfeld's black and lethal heart. The trillion-dollar destruction of Iraq, a country that had little to do with angry rapist-joggers but who the hell cares because they're all dark skinned and hateful and Muslim anyway, right? Of course they are.
It is, of course, a methodology shared by advertising and politics, both. Create a fear in you, the consumer-voter, that you didn't know you had (Germs! Foul smells! Weeds! Gays! Rapists! Muslims!) and then offer a casually offensive and demeaning new product (Bleach wipes! Febreze! Security systems! Wiretapping! Marriage laws! Guns!) to help assuage that false fear and make you all complacent and grateful so you will then happily ignore the inhumane or pseudo-Christian ideologies these messages are drilling into your very soul as you suck the tit of bogus protectionism and false patriotism. God bless America...
http://sfgate.com/cgi-bin/article.cgi?f=/gate/archive/2006/04/05/notes040506.DTL&nl=fix