Marketing Fight
The World Water Forum Comes to Mexico City
by John Gibler
April 05, 2006
In Mexican water politics, poverty is good business. Eleven million people here live without access to potable water and another 25 million live in villages and cities with taps that run as little as a few hours a week. Most of those who do have in-door plumbing and supposedly potable water do not drink it. This all makes Mexico a $32 billion a year market for bottled water companies like Coca Cola and Nestle.
In 1992, as part of the constitutional reforms necessary to approve the North American Free Trade Agreement (NAFTA), then-President Carlos Salinas pushed an amendment of Article 27 of the Mexican Constitution to allow concessions of water and water services to foreign companies. In the decade that followed, Mexico privatized twenty percent of its water services and became the second largest bottled water consumer in the world.
In Iztapalapa, Mexico City's largest neighborhood, residents say that tamarind water flows from the tap, generously comparing the brown liquid that waits in their pipes to a lunchtime beverage. Their water problems, however, pre-date the Salinas era privatizations.
(snip)
Nearly 2 million people in Iztapalapa live in the belly of a dried lake and depend upon a fast-sinking, contaminated aquifer for drinking water. The Churubusco River that used to flow into the lake is now caught on the edge of the Valley of Mexico and rerouted to the high-end neighborhoods of Las Lomas, where the fourth World Water Forum was held from March 16-22 in a convention center owned by Mexico's largest bank, Banamex.
(snip/...)
http://www.zmag.org/content/showarticle.cfm?SectionID=59&ItemID=10042