Business Week DECEMBER 11, 2003
COMMENTARY: Don't Get Too Cocky, Dr. Dean
He will have to expand his base and calm fears of a GOP rout.
Favorite, yes. Nominee-in-waiting -- not quite yet. While there's no denying that the former Vermont governor has become the man with the mo, it's premature to anoint him before the balloting begins. That's because Dean has yet to broaden his base from a narrow core of idealistic college students and old-time lefties. Nor has Dean laid to rest the worries that his Bush-bashing campaign could lead to crushing Democratic setbacks in 2004.
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Here's a scenario to ponder: Dean comes in second in the Iowa caucuses. He goes on to take first place in the Jan. 27 primary in New Hampshire -- only to find a surging Clark right behind him. The showdown finally happens on Feb. 3, when Clark sets out to ambush Dean in more moderate states such as South Carolina, Oklahoma, and Arizona. "The fact that Dean is adamantly against tax cuts could hurt him -- that and his stand on gay marriage," says Susan A. MacManus, a political scientist at the University of South Florida. "Besides, the antiwar thing doesn't play well in the South."
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Narrow Appeal. Thus far, Dean's base is dominated by Net-heads and highly educated liberals. He needs to connect more solidly with other constituencies. First, there are black voters. Most African Americans don't know Dean, and many who do bristle at his clumsy remarks on the Confederate flag.
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But unless -- and until -- the internist with the sharp scalpel shows that he can articulate an inclusive message, don't rush out and order Dr. Dean's prescription. There's still a primary battle to be won, and Dean hasn't won it...yet.
http://www.businessweek.com/bwdaily/dnflash/dec2003/nf20031211_2209_db045.htm