You might want to take a look.
Sirotablog
http://www.workingforchange.com/blog/BOOK REVIEW: The right gives away its guidebook - will we listen?
America’s Right Turn: How Conservatives Used New and Alternative Media to Take Power
America's Right Turn was written in 2004 by David Franke and Richard Viguerie, the conservative direct mail guru - and I'm really sorry I didn't get around to reading it right when it came out. For the record, I cannot stand promoting a book by conservatives, but this book is absolutely essential reading that, frankly, too many self-anointed Democratic/progressive "experts" ignore. Though not a linguistically well-written book and a bit bogged down with long-ago debunked GOP talking points, the book is nonetheless a must-read for anyone working in the progressive movement – and I say that understanding that the term “must-read” has become so overused as to be rendered meaningless. But this really is a must-read, because it cuts straight to the heart of how movements – regardless of ideology – are actually built.
One of the major misconceptions on the left is that all we need to do is build nebulous “infrastructure” for the Democratic Party and all of our problems will be solved. Just fund more 527s, more GOTV operations and more think tanks to better “package” the same GOP-lite prescriptions of many Democrats in Washington and eureka! – America will be fixed. This “infrastructure” mantra is repeated ad nauseum to the point where it’s become a cliché - from professional Democratic consultants to big donors in the Democracy Alliance, all we hear is “infrastructure” – never ideology.
But as Viguerie shows, that’s exactly how liberals lost the last thirty years, and how conservatives – shunning such an outlook – came to prominence. Conservatives – unlike their progressive counterparts inside the professional political apparatus and the blogosphere – started building their movement in the late 1950s as separate and distinct from the Republican Party. Viguerie, for instance, recounts how in 1977 he turned down a major offer to work for the National Republican Congressional Committee “because I wasn’t happy with the drift of the Republican Party and didn’t want to be co-opted by the GOP establishment.” He goes on to state that the movement found its strength in being able to “concentrate on advancing the conservative agenda rather than the Republican agenda
the agendas most definitely were not always the same.”