Salon: Oprah's Ugly Secret - Democratic Underground

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Mon Mar-05-07 05:54 AM
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Salon: Oprah's Ugly Secret

By continuing to hawk "The Secret," a mishmash of offensive self-help cliches, Oprah Winfrey is squandering her goodwill and influence, and preaching to the world that mammon is queen.

A well-deserved, IMHO, smackdown of The Secret and the cult of simple, shallow gratification -- with a few tie-ins to the political climate that brought us the current administration.

"Secret"-style belief is a perfect product. Like Coca-Cola, it goes down easy and makes the consumer thirsty for more. It's unthreateningly simple, and a lot more facile, sentimental and, perhaps paradoxically, intractable than the old-fashioned kind of belief. Like Amway, it enlists its consumers as unofficial salespeople, and the people who constitute its market feel like they're part of a fold. It's indistinguishable from, and inextricably bound up in, the Oprah idea of self-esteem, the kind of confidence you get not from testing yourself, but from "believing" in yourself. This modern idea of faith isn't arrived at the old-fashioned way, by asking questions, but by getting answers. Instead of inquiry we have born-again epiphanies and cheesy self-help books -- we have excuses for not engaging in inquiry at all. Let other people schlep down the road to Damascus; we'll have Amazon send Damascus to us. That "Secret"-style faith, whether it's in God, or in one's own preordained destiny to be an "American Idol," which takes all of a moment to achieve, is perhaps its most important selling point. Here's "The Secret" on arriving at faith: "Ask once, believe you have received, and all you have to do to receive is feel good." The kind of faith that couldn't be reached by shortcut, the confidence of the great doubters and worriers, of Moses and Abraham Lincoln and Jesus Christ, has been replaced by the insta-certainty and inflated "self-esteem" of "The Secret's" believers.

Books like "The Secret" have created, and are feeding, an enormously diverse market of disciples, and they're thriving in every corner of the culture, in megachurches and movies, politics and pop music, in sports arenas and state boards of education. Oprah has far more in common with George Bush than either would like to admit, and so do the psychics of Marin County, Calif., and the creationists of Kansas. The believers come from all walks of life, but they work the same way -- mostly by bastardizing and warping source materials, from the Bible to the Bhagavad Gita, to make them fit their worldview. On Page 23 of "The Secret" you'll find this revealing doozy: "Meditation quiets the mind, helps you control your thoughts." Of course, the goal of meditation is precisely the opposite -- it is to be conscious, to observe your thoughts honestly and clearly. But that's the last thing the believers want to encourage. The authors of "The Secret" sell "control" in the form of "empowerment" and "quiet" in the form of belief, not consciousness.

The promises of Oprah culture can seem irresistible, and its hallmarks are becoming ubiquitous. Believers may be separated into tribes according to what they believe, but they do it in pretty much the same way, relying on a "Secret"-style conception of "intuition" --- which seems to amount to the sneaking suspicion that they're always right -- to arrive at their tenets. Instead of the world as it is, constantly changing and full of contradiction, they see a fixed and fantastical place, where good things come to those who believe, whether it's belief in a diet, a God, or a Habit of Successful People. These believers may believe in the healing power of homeopathy, or Scripture or organizational skills -- in intelligent design, astrology or privatization. They all trust that their devotion will be rewarded with money and boyfriends and job promotions, with hockey championships and apartments. And most of all they believe -- they really, really believe -- in themselves.

For these believers, self-knowledge is much less important than self-"love." But the question they never seem to ask themselves is: If you wouldn't tell another person you loved her before you got to know her, why would you do that to yourself? Skipping the getting-to-know-you part has given us what we deserve: the Oprah culture. It's a culture where superstition is "spirituality," illiteracy is "authenticity," and schoolmarm moralism is "character." It's a culture where people apologize by saying, "I'm sorry you took offense at what I said," and forgive by saying, "I'm not angry at you anymore, I'm grateful to you for teaching me not to trust shitheads like you." And that's the part that should bother us most: the diminishing, even implicit mocking, of genuine goodness, and of authentic spiritual concerns and practices. Engagement, curiosity and active awe are in short supply these days, and it's sickening to see them devalued and misrepresented.

More here (it's long).