Paul Slovic: Numbed by Numbers

[babylonsister]

http://www.foreignpolicy.com/story/cms.php?story_id=3751

Numbed by Numbers
By Paul Slovic
Posted March 2007

People don’t ignore mass killings because they lack compassion. Rather, it’s the horrific statistics of genocide and mass murder that may paralyze us into inaction. Those hoping that grim numbers alone will spur us to action in places like Darfur have no hope at all.

If I look at the mass I will never act. If I look at the one, I will.” This statement uttered by Mother Teresa captures a powerful and deeply unsettling insight into human nature: Most people are caring and will exert great effort to rescue “the one” whose plight comes to their attention. But these same people often become numbly indifferent to the plight of “the one” who is “one of many” in a much greater problem. It’s happening right now in regards to Darfur, where over 200,000 innocent civilians have been killed in the past four years and at least another 2.5 million have been driven from their homes. Why aren’t these horrific statistics sparking us to action? Why do good people ignore mass murder and genocide?

The answer may lie in human psychology. Specifically, it is our inability to comprehend numbers and relate them to mass human tragedy that stifles our ability to act. It’s not that we are insensitive to the suffering of our fellow human beings. In fact, the opposite is true. Just look at the extraordinary efforts people expend to rescue someone in distress, such as an injured mountain climber. It’s not that we only care about victims we identify with—those of similar skin color, or those who live near us: Witness the outpouring of aid to victims of the December 2004 tsunami. Yet, despite many brief episodes of generosity and compassion, the catalogue of genocide—the Holocaust, Bosnia, Rwanda, Darfur—continues to grow. The repeated failure to respond to such atrocities raises the question of whether there is a fundamental deficiency in our humanity: a deficiency that—once identified—could be overcome.

The psychological mechanism that may play a role in many, if not all, episodes in which mass murder is neglected involves what’s known as the “dance of affect and reason” in decision-making. Affect is our ability to sense immediately whether something is good or bad. But the problem of numbing arises when these positive and negative feelings combine with reasoned analysis to guide our judgments, decisions, and actions. Psychologists have found that the statistics of mass murder or genocide—no matter how large the numbers—do not convey the true meaning of such atrocities. The numbers fail to trigger the affective emotion or feeling required to motivate action. In other words, we know that genocide in Darfur is real, but we do not “feel” that reality. In fact, not only do we fail to grasp the gravity of the statistics, but the numbers themselves may actually hinder the psychological processes required to prompt action.

A recent study I conducted with Deborah Small of the University of Pennsylvania and George Loewenstein of Carnegie Mellon University found that donations to aid a starving 7-year-old child in Africa declined sharply when her image was accompanied by a statistical summary of the millions of needy children like her in other African countries. The numbers appeared to interfere with people’s feelings of compassion toward the young victim.

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