http://www.rockymountainnews.com/drmn/news_columnists/article/0,1299,DRMN_86_2606240,00.htmlThis Sunday, the more than 100 million Americans watching the Super Bowl will see
advertisements encouraging them to buy no less than three different drugs designed
to combat erectile dysfunction. They will see ads paid for by tobacco litigation money
- which is to say by smokers - and brought to us by the officious busybodies at
the American Legacy Foundation. (The ALF is responsible for those obnoxious ads
that assume Americans are such idiots that we need to be bombarded with reminders
that cigarette smoking is bad for our health).
The Super Bowl audience will be implored to buy gas-guzzling cars and brain-numbing
beer, and more generally to consume mass quantities of stuff. What they will not
see is an award-winning ad that criticizes the Bush administration. The advertisement,
created by Charlie Fisher of Denver, is, as political ads go, exceptionally
understated.
The 30-second spot features a montage of several small children, shown working at
the sorts of jobs they are likely to be doing decades from now, while guitar music
strums peacefully in the background. The screen is then filled with this message:
"Guess who's going to pay off President Bush's $1 trillion deficit?"
This ad was rejected by CBS, which is broadcasting the Super Bowl, as "too
controversial." (My brother, who let me know about this controversy, speculates that
the decision is based on the Roman law doctrine that "there is to be no criticism of
the Emperor during the Circus.")
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