http://www.nytimes.com/2007/11/16/science/16roach.html?_r=1&oref=sloginMany a mother has said, with a sigh, “If your friends jumped off a cliff, would you jump, too?”
The answer, for cockroaches at least, may well be yes. Researchers using robotic roaches were able to persuade real cockroaches to do things that their instincts told them were not the best idea.
This experiment in bug peer pressure combined entomology, robotics and the study of ways that complex and even intelligent patterns can arise from simple behavior. Animal behavior research shows that swarms working together can prosper where individuals might fail, and robotics researchers have been experimenting with simple robots that, together, act a little like a swarm.
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“It’s a cascade of imitation, so a small effect can become quite large,” said Stephen Pratt, a professor of life sciences at Arizona State University. “This one is a real step forward. They’ve developed these theories about what kinds of individual behavior rules would have to follow to generate a collective intelligence. I thought it was very gratifying they could get the roaches to do what they normally would not do.”
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"I thought it was very gratifying they could get the roaches to do what they normally would not do."
I'd say creepy more than gratifying, but hey, people are different.