http://www.newsweek.com/id/167561The GOP presidential campaign of 2008 will certainly be one that historians discuss for years to come. But not in the way that some Republicans had hoped for when they selected an experienced maverick, loved by the media, to face off against an inexperienced African-American who had trouble vanquishing his opponent in the primaries.
But Team McCain ran a campaign that ranks on the bottom of this list. This was an aimless and chaotic operation made worse by poor choices at key moments. Their first mistake was picking Gov. Sarah Palin. Though in the first week following her selection, Palin energized the conservative base of the GOP, she became a serious drag on the ticket. This turned into one of the worst picks since McGovern selected Thomas Eagleton, a Missouri senator who withdrew after revealing that he had gone through electroshock therapy and suffered from "nervous exhaustion." By picking Palin, McCain simultaneously eliminated his own best argument against Senator Obama—the limited experience of his opponent—while compounding his own most negative image, that of someone who was erratic and out of control. The pick also fueled the feeling that grew throughout September and October that the Republican candidate was willing to take any step necessary to win the campaign. The Palin pick made every decision that followed seem purely political.
McCain and Palin rejected this approach, instead putting together a campaign that was almost entirely negative and focused on attacking their opponents. They sounded much more like Goldwater in 1964 than Reagan in 1980, opening themselves up to Obama's charge that they were willing to divide the nation for the purpose of winning the election. They called Obama a socialist, an extremist and even linked him to a terrorist. The campaign got so out of control that a man at one Palin rally yelled "Kill him!". McCain had to restore order at a town meeting when one woman explained how scared she was of having an "Arab" in office. Still, the McCain campaign continued to run advertisements connecting Obama to 1960s radical Bill Ayers.
Now, the McCain-Palin campaign will be added to the list of devastated losers. The odds against the Republican ticket were formidable as any political scientist will tell you. But McCain could have put up a more effective fight. Perhaps the best outcome for Republicans would be if they took the campaign to heart, learned from their mistakes, and figured out for the next time around how to put together a campaign that looks more like 1980 than 1964. At the same time the next GOP candidate needs to look toward the future, realizing that at least when it comes to the economy, the conservative era has finally come to an end.