By Bruce E. Levine
Levine's ZSpace page
At a giant Ikea store in Saudi Arabia in 2004, three people were killed by a stampede of shoppers fighting for one of a limited number of $150 credit vouchers. Similarly, in November 2008, a worker at a New York Wal-Mart was trampled to death by shoppers intent on buying one of a limited number of 50-inch plasma HDTVs.
Jdiniytai Damour, a temporary maintenance worker was killed on "Black Friday." In the predawn darkness, approximately 2,000 shoppers waited impatiently outside Wal-Mart, chanting, "Push the doors in." According to Damour's fellow worker Jimmy Overby, "He was bum-rushed by 200 people. They took the doors off the hinges. He was trampled and killed in front of me." Witnesses reported that Damour, 34 years old, gasped for air as shoppers continued to surge over him. When police instructed shoppers to leave the store after Damour's death, many refused, some yelling, "I've been in line since yesterday morning."
The mainstream press covering Damour's death focused on the mob of crazed shoppers and, to a lesser extent, irresponsible Wal-Mart executives who failed to provide security.
However, absent in the corporate press was anything about a consumer culture and an insane society in which marketers, advertisers, and media promote the worship of cheap stuff. (And expensive stuff, I would add.)
(snip)
While people can resist the cheap-stuff propaganda and not worship at Wal-Mart, Ikea, and other big-box cathedrals—and stay out of the path of a mob of fundamentalist consumers—it is difficult to protect oneself from the slow death caused by consumer culture.
Human beings are every day and in numerous ways psychologically, socially, and spiritually assaulted by a culture which: --creates increasing material expectations
--devalues human connectedness
--socializes people to be self-absorbed
--obliterates self-reliance
--alienates people from normal human emotional reactions
--sells false hope that creates more pain
URL:
http://www.zcommunications.org/zmag/viewArticle/20446