19 Feb 2009, 1000 hrs IST, Pankaj Mishra, ET Bureau
BANGALORE: Smaller US firms such as Rural America Onshore Sourcing and Xpanxion are attempting to build a sustainable rural outsourcing model in the
US at a time when offshore locations such as India are facing a backlash and unemployment rates have touched an all time high.
Xpanxion, an Atlanta-headquartered software firm, which shifted its software testing work from Pune to Nebraska few years ago is among a handful of such firms seeking to create a more comfortable and cost effective alternative to offshore outsourcing.
"The decision for us to execute on our cross-sourcing model in a US rural community was based on lower operational costs and a lower cost of living in rural areas of the US as compared to larger metropolitan cities such as Atlanta , Boston, or San Francisco," Paul Eurek, founder and CEO of Xpanxion told ET in an interview last week.
Customers such as NCR, Coca Cola and Goldleaf Financial Solutions are outsourcing software projects to Xpanxion. At a time when political lobbyists such as Senator Chuck Grassley are leading a campaign against offshore outsourcing by American firms, some customers might prefer to outsource smaller projects to local providers and avoid being seen as supporting the outsourcing of US jobs.
http://economictimes.indiatimes.com/Infotech/ITeS/Rural-sourcing-gains-momentum-in-US/articleshow/4153192.cms