http://buzzflash.com/articles/node/7792The Seven Intellecutal Underpinnings of the Obama Code: George Lakoff for BuzzFlash.com -- A Must Read
Submitted by Anonymous on Tue, 02/24/2009 - 8:19am. Guest Contribution
A BUZZFLASH GUEST CONTRIBUTIION
By George Lakoff, Berkeley, CA. February 24, 2009.
As President Obama prepares to address a joint session of Congress, what can we expect to hear?
The pundits will stress the nuts-and-bolts policy issues: the banking system, education, energy, health care. But beyond policy, there will be a vision of America—a moral vision and a view of unity that the pundits often miss.
What they miss is the Obama Code. For the sake of unity, the President tends to express his moral vision indirectly. Like other self-aware and highly articulate speakers, he connects with his audience using what cognitive scientists call the "cognitive unconscious." Speaking naturally, he lets his deepest ideas simply structure what he is saying. If you follow him, the deep ideas are communicated unconsciously and automatically. The Code is his most effective way to bring the country together around fundamental American values.
For supporters of the President, it is crucial to understand the Code in order to talk overtly about the old values our new president is communicating. It is necessary because tens of millions of Americans—both conservatives and progressives—don’t yet perceive the vital sea change that Obama is bringing about. The word "code" can refer to a system of either communication or morality. President Obama has integrated the two. The Obama Code is both moral and linguistic at once. The President is using his enormous skills as a communicator to express a moral system. As he has said, budgets are moral documents. His economic program is tied to his moral system and is discussed in the Code, as are just about all of his other policies.
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Summary
The Obama Code is based on seven deep, insightful, and subtle intellectual moves. What President Obama has been attempting in his speeches is a return to the original frames of the Framers, reconstituting what it means to be an American, to be patriotic, to be a citizen and to share in both the sacrifices and the glories of our country. In seeking "bipartisan" support, he is looking beyond political affiliations to those who share those values on particular issues. In his economic plan, he is attempting to realign our economy with the moral missions of government: protection and empowerment for all.
The president hasn’t fooled the radical ideological conservatives in Congress. They know progressive values when they see them — and they see them in their own colleagues and constituents too often for comfort. The radical conservatives are aware that this economic crisis threatens not only their political support, but the very underpinnings of conservative ideology itself. Nonetheless, their brains have not been changed by facts. Movement conservatives are not fading away. They think their conservative values are the real American values. They still have their message machine and they are going to make the most of it. The ratings for Fox News and Rush Limbaugh are rising. Without a countervailing communications system on the Democratic side, they can create a lot of trouble, not just for the president, not just for the nation, but on a global scale, for the environmental and economic future of the world.
George Lakoff is Goldman Distinguished Professor of Cognitive Science and Linguistics at the University of California at Berkeley. He is the author of The Political Mind and Don’t Think of an Elephant!
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