http://www.politicsdaily.com/2010/01/23/did-the-supreme-court-just-save-newspapers/So, everyone into the pool -- and that means labor unions; special interests groups, some of which will start up precisely for the purpose of influencing election outcomes; non-governmental organizations with a cause in their pockets or an ax to grind; corporations with specific agendas; wealthy individuals who are passionate about some issue or candidate.
My headline ironically makes reference to the fact that this will be a boon to the print version of newspapers. That's because advocacy groups have traditionally used the full-page newspaper ad -- a kind of performance space -- to deliver their messages. It's a convention that the public understands. It's a big graphic canvas that makes an impression -- and it has room for dozens of signatures at the bottom.
And, of course, it finds the right target. Newspaper readers are older and they vote. They're informed and they actually enjoy the public discourse.
Alarmists worry about the effects of corporate and special interest money distorting the political process. And there is no question that in some cases there will be a riotous eruption of advertising, some of it vicious, misleading and worse. At the same time, groups like FactCheck.org and Politifact will grow in importance. I believe that consumers -- and voters are a species of consumer -- have become increasingly smart about using the Internet as a tool for information-gathering. And they are increasingly wise about separating the nuance from the noise.
I find it ironic that liberals -- who are the loudest worriers about the financial struggles of newspapers -- aren't welcoming the unintended consequences of this Supreme Court decision. It will mean millions of fresh dollars for their tired print friends.