via AlterNet:
Palgrave Macmillan /
By Gordon LairdThe Price of a Bargain: The Quest for Cheap and the Death of Globalization
Most of us know that, at some level, cheap stuff comes with a price. But what does it mean to have discounting as the defining force within the whole economy?July 2, 2010 |
Adapted from The Price of a Bargain: The Quest for Cheap and the Death of Globalization (Palgrave Macmillan, 2009)
They emerged from the darkness and gathered like pilgrims, lining up beneath floodlights in the parking lot. Well before midnight, the first shoppers had already settled into chairs and under blankets for the long, cold vigil that was being staged outside nearly every major discount outlet across America.
But only one mall would be remembered in the years to come. By 1 a.m., hundreds had gathered in front of the Wal-Mart at Long Island’s Green Acres Mall. All were there with a singular purpose. They had come for $9 DVDs and $5 Hannah Montana dolls that Wal-Mart had advertised in local flyers; others wanted the $25 microwaves and, most of all, 42-inch LCD televisions that had been marked down to $598. Everyone had a game plan for the store’s 5 a.m. opening, because when big-box stores open on the first Friday after American Thanksgiving, shopping becomes a competitive sport. Above the crowd of shoppers, in five-foot-high letters, was the promise emblazoned on nearly every Wal-Mart in the world: Satisfaction Guaranteed. As in previous years, most retailers opened for only a brief period during the early morning and offered only limited supplies of aggressively discounted products, so shoppers had come to expect lineups. This morning was different. As Naked Augustine recounted, when she arrived at Green Acres Mall at 2 a.m., the line was already two thou-sand people long. Having studied Wal-Mart’s flyer, she was keen on the Hot Wheels Barbie Jeep advertised at more than 50 percent off. As she and a friend discussed shopping strategy, there was a violent surge from behind. “It got scary out of nowhere,” says Augustine. “The crowd in the back just pushed.” Someone grabbed her pocketbook off her shoulder, ripping her coat open. Others were punched and pushed to the ground; scuffles broke out. ...........(more)
The complete piece is at:
http://www.alternet.org/books/147400/the_price_of_a_bargain%3A_the_quest_for_cheap_and_the_death_of_globalization/