From 'The Independent' (UK):
How CNN went from breaking records to yesterday's news<snip>
In an effort to draw a regular crowd, CNN's rivals Fox and MSNBC have decided to shoot for loyal followings (on the right, and left wing respectively) by employing highly-partisan anchors. It, by contrast, insists on remaining doggedly centrist, sometimes to the point of absurdity. As the satirist Jon Stewart recently put it, the network would make sure a guest who insisted the Earth is flat would be given equal airtime to someone who argued that it was spherical.
That even-handedness is at odds with a divided political landscape, where spectrum CNN is now squeezed between Fox, with its headline prone cast of right-leaning pundits such as Glenn Beck, Bill O'Reilly, Sean Hannity, and MSNBC, which boasts left-wing equivalents like Rachel Maddow. Unsurprisingly, its provocative rivals steal the headlines.
"CNN is still a destination news channel for live coverage of unfolding events," says Rachel Sklar, an occasional CNN contributor and editor-in-large of the website Mediaite. "If something happens, check CNN. But in prime time people don't want news. They want to watch what people say about news, and that's where they have struggled." Maintaining standards can also make you clunky, particularly in an era where news stories shift instantly. Today, like the BBC, CNN continues to insist that new facts must be double-sourced before being reported. Sometimes, this works to their credit – they did not get egg on their faces by buying the right-wing smear job on Shirley Sherrod, for example – but it also means rivals can often be far quicker with breaking news.
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